Designing For Yourself

Developing the Small Batch logo.

Identity Design

Coming up with our business name and logo was not a quick process. We’ve put a lot of work into setting up this business and we needed to get the name and look established so we could move forward, but making that commitment was tough.

We started the naming process by hanging a sheet of poster board in our living room to collect our (and our friends’) ideas. Nothing really stuck, so we eventually lost steam with the name developing. Fast forward several months to New Years Eve; Sarah has a few drinks and blurts out “Small Batch!” And that was it. Our months of careful consideration are trumped by beer.

Now, onto the logo. We consistently find personal branding projects to be some of the most difficult jobs to work on. Having intimacy with the project adds more pressure and slows things down.

We explored stamp-like logos, similar to stamps one sees on bourbon barrels, as well as type-only solutions. Our favorite idea incorporated some of the tools we use, combined into an abstract mark that isn’t immediately recognizable as a set of tools. We like that our final logo feels maker-y yet sophisticated, though we go back and forth on whether it’s as perfect as it could possibly be. That’s the eternal trouble with making art: sometimes we get a sense that something might not be ‘all the way perfect’, and it can be hard to know when to stop refining something and just let it be.

Potential Business Names

 

Early sketches

Early sketches

Early sketches

Tools

Tools

Tool logo sketches

Tool logo sketches

Final design