The Anatomy Of A Cupcake

A birthday infographic for a domestic goddess.

Photography + Design

Our friend Lesleigh is awesome. Rockstar clothing designer and tattoo-covered mother of two super-cool kids, Lesleigh also is a domestic goddess in the kitchen. She and her husband Kevin were two of our best friends when we lived in New Zealand, and since we moved back to the US we’ve missed them both terribly. Because we couldn’t make her fortieth birthday party, we decided to make Lesleigh a fun birthday gift that showed her how much we missed her. After much sketching, designing, shopping, arranging, and photographing, we came up with this poster, which we then had printed for her in New Zealand.

In addition to the print, we also made a little video of ourselves assembling the ingredients and photographing it for Lesleigh: