Identity Design

Launched by Nick Kokonas and Chef Grant Achatz of the Alinea Restaurant Group, Tock is a reservation software system which allows restaurants to sell tickets for their meals. It’s also fully customizable; restaurants can offer other types of bookings as well. Tock helps restaurants create and manage these bookings and aims to keep the process as straight-forward and transparent as possible.

Tock wanted a simple, clean logo that hinted at this booking system. We explored various ticket graphics before settling on a typographic solution.

Note: Small Batch was responsible for the initial logo, but all website and UI work was done by Tock’s in-house design team.